The recent FIGS Scrubs lawsuit was filed by Strategic Partners, Inc., based in the Chatsworth neighborhood of Los Angeles. In the suit, Avigail Torres and other plaintiffs allege that Figs’ antimicrobial and jogger scrubs cause health problems. The company has also been accused of deceptive marketing. But is the FIGS Scrubs Lawsuit true? Let’s find out.
Figs’ marketing efforts
Despite being a direct-to-consumer company, Figs Scrubs’ marketing efforts have been anything but straightforward. The brand has faced backlash over its controversial ad featuring a woman wearing hot pink scrubs reading an upside-down book. But the brand’s marketing efforts haven’t been entirely unsuccessful. Figs have managed to attract billionaire businessman Thomas Tull, the founder of Legendary Pictures. In 2015, he invested $11 million in the company and later put in another $65 million in 2016. During the last year, the company expanded into other product categories, including jackets, vests, and lab coats. Several investors, including the billionaire founder of Legendary Pictures, have been watching the company’s growth. Figs Scrubs has also worked with Telco, a data science and
Leveck, a nurse, has been a brand ambassador for Figs Scrubs for three years. In addition, he is one of a select group of 250 brand ambassadors for the brand. Moreover, he has received multiple endorsements from doctors, nurses, and students, proving that he is not alone in this regard. Figs Scrubs has become the go-to fashionable scrubs brand in the health care industry. He recently invited medical professionals to an event celebrating its Initial Public Offering in New York.
Its antimicrobial scrubs
The FIGS scrubs antimicrobial scrubs class action lawsuit was recently filed in the Central District of California, alleging that the company misled consumers about the safety of the products they sold. The claim that FIGS scrubs are antimicrobial is based on the fact that there is no scientific evidence to support the company’s claims. The company was aware of these concerns and has since removed these claims from its website and other marketing materials.
In the lawsuit, Figs has refused to provide proof that the scrubs donated to hospitals have prevented hospital-borne infections. However, they did comply with discovery obligations and produced thousands of documents in support of their claims. Figs claims that their scrubs have reduced hospital-acquired infections by 66 percent. However, an independent consultant concluded that Figs scrubs are not antimicrobial and bacteria still live on the fabric after contact.
In addition to this lawsuit, other lawsuits have also been filed by a doctor who used a Figs scrub and was injured. The lawsuit claims that the scrubs are not antimicrobial. But the company has made several attempts to deceive customers and is currently in the process of removing the claims on its website. Despite these efforts, a judge has denied the plaintiffs’ motion for class certification.
It’s the marketing of its jogger scrubs
A recent scandal involving the marketing of jogger scrubs by FIGS Scrubs has medical professionals concerned. The company’s commercials feature a bespectacled model reading a book called Medical Terminology for Dummies in a scene that is hardly appropriate for the work environment. The start-up apologized to the Twitter medical community and offered to donate $100,000 to the American Osteopathic Association, a membership organization exclusively for DOs. However, the company’s marketing campaign has led to mixed reviews and criticism, with some consumers claiming the scrubs were not as comfortable as they claimed.
Figs, which was founded by two women, is the first direct-to-consumer manufacturer of jogger scrubs. Since launching in 2013, it has become a major brand with the mission of making scrubs more comfortable for health professionals. It has grown so rapidly that its sales have increased by 46% by the end of 2020. The company also became profitable in 2019 and plans to go public in 2021. As of this writing, the company is one of only two women-led companies to go public.
The company began by marketing jogger scrubs to hospital employees, introducing a fashionable alternative to traditional scrubs. These clothes are comfortable and stylish and come in different styles and colors. Figs also sell online, where customers can purchase products in a variety of styles and colors. As a result, Figs is changing the way healthcare practitioners dress. There are 20,000 healthcare workers expected to work in the U.S. by March 2021.